Send a WhatsApp Campaign: Broadcast Messages to Your Contacts

What is a WhatsApp Campaign?#

A WhatsApp Campaign sends a single approved template message to a large group of contacts at once — also called a broadcast. Unlike the inbox (which is for two-way conversations), campaigns are one-directional sends designed for announcements, promotions, reminders, and follow-ups.

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You must have at least one Approved WhatsApp template before creating a campaign. Go to Settings → WhatsApp → Templates first if you have not created one yet.

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WhatsApp campaigns deduct credits from your WhatsApp balance. The cost per message varies by country and template category. Check Settings → WhatsApp → Credits for your current balance and per-message rates before sending a large broadcast.

Step 1 — Create a campaign#

Navigate to Marketing → Campaigns. Click + Create Campaign.

A setup panel slides in from the right. Select WhatsApp as the channel, give the campaign a name, and click Continue.

Step 2 — Select your audience#

Choose who receives the campaign:

Segment — pick a pre-built audience segment (e.g., "All Active Contacts", "Enterprise Leads", "Trade Show Q2"). The estimated recipient count is shown so you know the reach before sending.
Exclude audience - Exclude the audience to whom you don't want to send the campaign.
Smart Sending - Skip the users who recently received messages to prevent over-messaging.
UTM Tracking - Track audience views and clicks using UTM parameters.

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Build your segment in Marketing → Segments before creating the campaign. Segments let you filter contacts by field values, tags, list membership, or activity — for example, "Contacts added in the last 30 days who have a phone number".

Step 3 — Choose a template#

Select the WhatsApp template to send. Two tabs are available:

Saved Templates — your own approved templates ready to use
Prebuilt Library — Meta-verified templates you can clone without waiting for approval

Filter templates by category (Marketing / Utility / Authentication) and type (Standard / Carousel / Limited Time Offer). A phone-frame preview shows the exact message layout.

Step 4 — Review and send#

The Review step shows:

Audience summary — estimated number of contacts who will receive the message
Message preview — the template rendered in a phone frame with sample placeholder values
Schedule — send immediately or pick a future date and time

Optionally click Test Send to send the message to yourself first and verify it looks correct. When ready, click Send Now or Schedule.

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After sending, the campaign appears in the Campaigns list with status Sending then Sent. Click the campaign name to view delivery and engagement analytics.

Campaign analytics#

The campaign detail page shows per-message delivery tracking:

Sent — total messages submitted
Delivered — confirmed delivered to the recipient's device
Read — recipient opened the message
Clicked — recipient tapped a button in the template
Failed — delivery failed (with breakdown: invalid number, opted out, frequency capped, network error, etc.)

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Meta enforces frequency capping — contacts who receive too many marketing messages in a short period will be skipped. If you see high "Frequency capped" failures, reduce the cadence of your campaigns to that audience.

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Related: WhatsApp Forms — attach a form to your campaign to capture responses and qualify leads conversationally.

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