Advertising Analytics: Unified Ad Performance & Cost Per Lead

The Advertising Analytics page pulls every advertising platform you run — Meta Ads, Custom Advertising, and anything else that writes into your ad-performance history — into one report. Instead of a separate dashboard per integration, you get a single grid where Spend, Leads and Cost Per Lead sit side by side, so you can compare channels honestly and see where each lead actually comes from.

Before you start#

Open the report from the Ads & Analytics rail at Ads & Analytics → Analytics.

Two facts shape everything below:

Reporting is independent of collection — the report always renders whatever history has been collected, with no activation gate. Turning tracking off never hides data that was already collected.
Collection is controlled per platform — whether a platform is currently gathering new data is governed by its Analytics Tracking switch, which you manage from Manage Analytics Status on this page.

To bring a platform online, first connect it from Ad Channels: Meta via Connect Meta Lead Ads, and offline media via Track Offline Advertising with Custom Campaigns.

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Enabling or disabling Analytics Tracking only controls whether new data is collected. Disabling it preserves everything already synced — the toast confirms "Meta analytics tracking disabled. History is preserved."

Read the performance grid#

The grid is dimension-agnostic: a Group by selector regroups the same rows by any level of the ad hierarchy. Each row carries these metrics:

Spend — total amount spent, in the row's own currency.
Leads — attributed leads for the row. When the count is above zero it is a link — click it to open the exact CRM contacts behind that number.
CPL — cost per lead (spend ÷ leads), auto-calculated.
Revenue — live conversion revenue. Shows a dash until Conversion Tracking is configured or nothing has been attributed.
ROAS — return on ad spend. Like Revenue, it is derived from your conversion rule and is not column-sortable.
Impr., Clicks, CTR, CPC, CPM — standard delivery metrics.

Spend, Leads, CPL, Impr., Clicks, CTR, CPC and CPM are sortable; Revenue and ROAS are not.

Filter and group#

Filters read left-to-right, with Platform first because it decides which of the cascade filters apply:

Platform — multi-select across all connected/tracked platforms. Selecting a single non-Meta platform (such as Custom Advertising) simplifies the view: the Meta-only Business, Ad Account, Ad Set and Ad columns hide and Group by collapses to Campaign / Ad Spend.
Business → Ad Account → Campaign → Ad Set → Ad — a cascade; picking a level clears its descendants. A level is hidden when it has no options for the current scope.
Date range — presets or a custom window; defaults to All time.
Group by — regroups the grid by Platform, Business, Ad Account, Campaign, Ad Set or Ad. The default is Campaign.
Clear filters — restores the pristine view, including Group by back to Campaign.

Every filter, sort, page and group choice is stored in the URL, so a refresh or browser Back returns you to exactly the same view. Clicking a row drills into its detail page.

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Any Leads number in the grid is a doorway to the underlying contacts — click it to answer "which people did this campaign actually bring in?" without leaving the report.

Sync Now#

The Sync Now button opens a platform picker. Only platforms that are connected and have Analytics Tracking on can be synced — the rest show a Tracking off badge and the hint "Enable tracking to sync this platform." Pressing Sync starts a background run and confirms with a "sync started" message; new data appears shortly.

Manage Analytics Status#

Manage Analytics Status is the single place to turn collection on or off. Each platform row shows Connected/Not connected and a Tracking on/Tracking off badge:

Meta Ads — if not connected, Connect; otherwise Enable Tracking opens a Business picker. Analytics then collects every ad account under the Businesses you select and nothing else. Save & Sync runs the first sync while a progress panel walks through "Platform connected → Tracking enabled → Businesses saved → Fetching campaigns, ad sets, ads & insights", ending on "Analytics Successfully Enabled". Use Edit businesses to change the scope later.
Custom Advertising — has no Businesses step; once enabled it is always active. Toggle it directly with Enable Tracking.

Conversion tracking#

Until you configure conversions, a banner reads "Conversion Tracking is not configured." with a Configure Now button. That one global rule is what fills in Revenue, ROAS, Converted Leads and Conversion Rate across every platform — see Configure Conversion Tracking: Revenue, ROAS & Converted Leads.

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Revenue and ROAS staying blank is expected on a fresh account — they only populate once a conversion rule is enabled and leads are attributed to a revenue-bearing record.

Good to know#

The report never makes live platform calls — it reads locally synced history, so it stays fast and works even if a platform is temporarily unreachable.
An empty grid for a window simply means no records were collected for that scope, not that anything is misconfigured.
Custom Advertising rows are contributed by your manually tracked campaigns — the currency shown per row is the currency set on that campaign.

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