Contact Status & Marketing Consent

Two kinds of “status”#

Whether a contact can be marketed to comes down to two separate settings: their overall Contact Status (are they active at all?) and their per-channel Marketing Status (have they opted in to email / WhatsApp?).

Contact Status: Active vs Inactive#

Every contact is either Active or Inactive. New contacts are Active by default (the field isn’t shown on the create form).

• Active contacts count toward your plan’s contact limit.

• Inactive (deactivated) contacts no longer receive regular communications — a simple way to park contacts you don’t want to market to without deleting them.
  

  

Change one: edit the contact and set Contact Status. Change many: select contacts in the list and click Activate or Deactivate in the toolbar (see Create, Share & Manage Custom Views (List & Kanban)).

Marketing Status: Email & WhatsApp#

In the Marketing Information section of a contact, two fields track consent per channel:

• Email Marketing Status

• WhatsApp Marketing Status

Each is one of Subscribed, Not Subscribed (the default), or Unsubscribed. Unsubscribed means they’ve opted out of that channel.

How a contact becomes unsubscribed (email)#

A contact’s Email Marketing Status moves to Unsubscribed when they click the unsubscribe link in one of your emails. You control that link at Settings → Email → Unsubscribe Link Settings:

• Enable unsubscribe link — adds an opt-out footer to every outgoing email.

• Link Text — the footer sentence (the word “unsubscribe” becomes the link).

• Confirmation Page Message — what the contact sees after opting out.

• A live footer preview.