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Segments & Audiences
Segments & Audiences
Build smart audience segments to target the right customers at the right time.
Introduction to Segments & Audiences
Learn what segments are, the difference between dynamic and static segments, how they compare to lists and views, and where they are used in AI Engage CRM.
How to Create a Segment
Create a segment step by step in AI Engage CRM — name it, choose dynamic or static, pick the object, add filter conditions, preview the matches, and save.
The Segment Filter Builder: Building Precise Audiences
A deep dive into the AI Engage CRM segment filter builder — objects, fields, operators by field type, relative date filters, and AND/OR logic.
Advanced Filtering: Filter Groups & Association Filters
Build precise audiences with nested AND/OR filter groups, cross-module association filters, and exclusions in the AI Engage CRM segment builder.
Dynamic vs Static Segments: Which to Use
Understand the two segment types in AI Engage CRM — dynamic segments that auto-update from filters, and static lists frozen at save time — and when to use each.
Building a Static List: Manual Contacts & CSV Import
Create a fixed audience in AI Engage CRM by adding contacts manually or importing a CSV into a static segment.
Using Segments in Campaigns
How to target a saved segment as your campaign audience in AI Engage CRM — Send to, Exclude audience, dynamic send-time behaviour, and Smart Sending.
Managing Segments: Edit, Clone, Export, Share & Delete
Everything you can do with a saved segment in AI Engage CRM — view members, edit filters, clone, export to CSV, control sharing, and delete safely.