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Publish & Embed Your Web Form on a Website or Landing Page

Publish first#

A form must be published before anyone can use it. From the Web Forms list, open a form's action menu and click Publish (you can Unpublish later to take it offline). Once published, the sharing options and the public form become available.

The Publish Options dialog#

From a published form's menu, click Publish Options. The dialog — "Choose how to share your web form with visitors" — offers four ways to publish, each on its own tab:

The Publish Options dialog with Direct Link, Embed, iFrame and HTML tabs
  • Direct Link — a ready-to-share public URL for the form (for example yourdomain/forms/contact-us). Share it in emails, social posts, ad destinations, or a link-in-bio. The form opens on its own hosted page.

  • Embed — a small JavaScript snippet that drops the form inline on your website and auto-resizes to fit its content. This is the best choice for most websites.

  • iFrame — a simple iframe tag you can size yourself. Use it when you want a fixed-size embed or your CMS blocks scripts.

  • HTML — the raw HTML source of the form, so a developer can restyle it to match your site exactly.

Each tab has a Copy button — copy the code or link and paste it where you need it.

Embedding on common platforms#

  • WordPress — paste the Embed snippet into a Custom HTML block.

  • Webflow — use an Embed component and paste the snippet.

  • Wix / Squarespace — use an HTML / Custom Code block and paste the Embed or iFrame code.

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The embedded form loads live from AI Engage CRM. Any change you make to the form in the CRM appears on your website immediately — you never need to re-paste the code.
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Use the Direct Link in email campaigns and social bios; use the Embed snippet on your own website pages. You can use both for the same form at once.

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