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Companies ship with sensible fields, but two pick-lists are worth tailoring to your business first: Industry and Type. You edit them in the Module Builder.
Open Settings → Customization → Modules and Fields, find Companies, and click Configure.
In the builder, click the Industry field on the canvas. The Field Configuration panel opens on the right with an Options list.
Do the same for the Type field (default options: Prospect, Partner, Reseller, Vendor, Customer, Other). Click Save at the top when you are done.
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